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ImportGenius vs Seller Assistant: which is better for Amazon sellers?

Updated on 2026-11-04

Both are sourcing & suppliers tools. Here is how they compare at a glance.

ImportGeniusSeller Assistant
What it isSearch US customs bill-of-lading records for importers and suppliers. USA Essentials and USA Pro publish a monthly price and an annual price. Global Enterprise publishes a starting monthly price and says talk to sales.Wholesale toolkit for product lookups, price-list analysis, purchase orders and repricing.
Best forSellers tracing who already ships to a competitor, on a published US customs-data planWholesale sellers
PricingUSA Essentials from $229/mo ($183/mo annual, billed $2,198/yr)From $29.99/mo ($24.99/mo annual)
Visit ImportGenius →Visit Seller Assistant →

Also consider

Sourcing & Suppliers

Alibaba

Global B2B marketplace for manufacturers.
Best for: Private label sourcing
Pricing: Free to browse
Free plan
Visit site →
Sourcing & Suppliers

ImportYeti

Search US customs bill-of-lading records to find suppliers.
Best for: Finding competitors' factories
Pricing: Free signup; pricing URL was not found
Free plan
Visit site →
Sourcing & Suppliers

Tactical Arbitrage

Scans retail and wholesale sites for profitable flips. tacticalarbitrage.com/pricing now redirects to Threecolts Seller 365, which includes this tool.
Best for: Online arbitrage
Pricing: Seller 365 from $69/mo ($65/mo annual); 14-day free trial
Free trialAnnual savings
Visit site →

All Sourcing & Suppliers tools · Best sourcing & suppliers tools

Verdict

Choose ImportGenius if you are: sellers tracing who already ships to a competitor, on a published us customs-data plan. Choose Seller Assistant if you are: wholesale sellers. Pricing changes often, so confirm on each site.

Read more: ImportGenius · Seller Assistant

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