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Amazon product launch checklist

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Business setup

• Decide your business structure and get a tax ID (check with an accountant)
• Open a separate business bank account and card
• Choose Individual or Professional selling plan (Professional is $39.99/month per Amazon)
• Gather ID, bank and tax details for Seller Central registration

Product validation

• Shortlist 3–5 product ideas and check demand and competition
• Estimate fees with Amazon's Revenue Calculator or our FBA profit calculator
• Work out landed cost with the landed cost calculator (look up duty in the HTS)
• Check category restrictions and any approvals your product needs

Sourcing

• Request samples from 2–3 suppliers
• Agree specs, packaging, labeling and payment terms in writing
• Arrange a pre-shipment inspection
• Book freight and a customs broker; confirm FBA prep and labeling requirements

Listing

• Get UPCs/GTINs or a GTIN exemption
• Consider Brand Registry if you own a trademark
• Write title, bullets and description around researched keywords
• Prepare compliant main image and supporting images

Launch

• Create your FBA shipment and send inventory
• For upstream bulk storage, Amazon AWD has no enrollment fee. The program page lists storage base rates from $0.48 per cubic foot per month
• Set a launch budget and break-even ACoS
• Start Sponsored Products campaigns and review search terms weekly
• Request reviews only through Amazon-compliant methods (e.g. Request a Review, Vine). FeedbackExpress says it uses Amazon's Request a Review API. Its pricing page does not publish a dollar amount

After launch

• Track profit per unit including all fees
• Watch inventory levels and reorder lead times
• Review the 2026 fee changes
• Revisit tools as you grow: see tool stacks

General guidance, not legal or tax advice. Updated 2026-10-15. Other checklists: product launch · wholesale · online arbitrage

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