SellerSift
The directory of tools for Amazon sellers (US)

Advertise on SellerSift

← PPC & Ads tools

Perpetua vs Scale Insights: which is better for Amazon sellers?

Updated on 2026-11-06

Both are ppc & ads tools. Here is how they compare at a glance.

PerpetuaScale Insights
What it isGoal-based automation for Amazon Sponsored ads. sellics.com now redirects to Perpetua.Rule-based PPC automation with dayparting.
Best forBrands scaling ad spendHands-on PPC managers
PricingEssentials $695/moFrom $78/mo; 30-day free trial
Visit Perpetua →Visit Scale Insights →

Also consider

PPC & Ads

Teikametrics

AI bidding and inventory-aware ad optimization.
Best for: Growing brands
Pricing: Essentials $179/mo ($149/mo annual)
Free trialAnnual savings
Visit site →
PPC & Ads

Pacvue

Enterprise retail media and commerce platform.
Best for: Large brands and agencies
Pricing: Price not published (checked 2026-10-26)
Visit site →
PPC & Ads

Adtomic (Helium 10)

PPC management inside Helium 10, shown on the current pricing page as Helium 10 Ads.
Best for: Helium 10 users
Pricing: Included in Diamond ($359/mo or $279/mo yearly) plus 2% of managed ad spend
Annual savings
Visit site →

All PPC & Ads tools · Best ppc & ads tools

Verdict

Choose Perpetua if you are: brands scaling ad spend. Choose Scale Insights if you are: hands-on ppc managers. Pricing changes often, so confirm on each site.

Read more: Perpetua · Scale Insights

Weekly newsletter (coming soon)

New tools, deals and Amazon seller news, once a week.

Placeholder: no data is collected yet.