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Best ppc & ads tools for Amazon sellers (2026)

Manage and automate Amazon Advertising. Each tool below suits a different kind of seller, so start with the quick picker.

Quick picker

If you are…Look at
Brands scaling ad spendPerpetua
Growing brandsTeikametrics
Large brands and agenciesPacvue
Hands-on PPC managersScale Insights
Helium 10 usersAdtomic (Helium 10)
Multi-channel brandsQuartile
Sellers who want PPC automation without a percent-of-spend feeSellozo
Sellers who want PPC automation on a flat fee instead of a percent of ad spendAd Badger
Sellers who want Sponsored Products automated under $5,000 a month in ad spendM19
Sellers who want bulk PPC templates and pay a percent of ad spendPPC Entourage
Sellers who want automated bids and keywords on a published Smart priceAiHello
Sellers who want Amazon ads automated on a published Essential priceBidX
Sellers who want PPC automation with no fixed fee, priced only on the ad spend it managesAdvigator

1. Perpetua: best for brands scaling ad spend

Goal-based automation for Amazon Sponsored ads. sellics.com now redirects to Perpetua. Pricing: Essentials $695/mo.

Visit Perpetua →

2. Teikametrics: best for growing brands

AI bidding and inventory-aware ad optimization. Pricing: Essentials $179/mo ($149/mo annual).

Visit Teikametrics →

3. Pacvue: best for large brands and agencies

Enterprise retail media and commerce platform. Pricing: Price not published (checked 2026-10-26).

Visit Pacvue →

4. Scale Insights: best for hands-on PPC managers

Rule-based PPC automation with dayparting. Pricing: From $78/mo; 30-day free trial.

Visit Scale Insights →

5. Adtomic (Helium 10): best for helium 10 users

PPC management inside Helium 10, shown on the current pricing page as Helium 10 Ads. Pricing: Included in Diamond ($359/mo or $279/mo yearly) plus 2% of managed ad spend.

Visit Adtomic (Helium 10) →

6. Quartile: best for multi-channel brands

AI-powered ad optimization across retail media. Pricing: Price not published; request a demo.

Visit Quartile →

7. Sellozo: best for sellers who want PPC automation without a percent-of-spend fee

Amazon PPC automation billed as a flat monthly fee per marketplace, not a percent of ad spend. Pricing: From $250/mo; 30-day free trial.

Visit Sellozo →

8. Ad Badger: best for sellers who want PPC automation on a flat fee instead of a percent of ad spend

Amazon PPC software that updates bids, harvests keywords and cuts wasted search terms for a flat monthly fee based on ad spend. Pricing: From $275/mo ($2,550/yr); 30-day free trial.

Visit Ad Badger →

9. M19: best for sellers who want Sponsored Products automated under $5,000 a month in ad spend

AI Amazon PPC automation. Autopilot is a flat monthly fee under a spend cap; Professional adds a percent of managed ad spend. Pricing: Autopilot $59/mo; Professional $479/mo + 3%.

Visit M19 →

10. PPC Entourage: best for sellers who want bulk PPC templates and pay a percent of ad spend

Amazon PPC automation from Carbon6. The published price is a percent of ad spend, not a flat monthly fee. Pricing: 2.9% of ad spend; 25% off for one year at checkout.

Visit PPC Entourage →

11. AiHello: best for sellers who want automated bids and keywords on a published Smart price

Amazon PPC automation. The Smart plan is a monthly fee per marketplace plus a percent of ad spend. Repricing and budgeting are listed as separate per-SKU add-ons. Pricing: Smart $199/mo per marketplace + 2% of ad spend.

Visit AiHello →

12. BidX: best for sellers who want Amazon ads automated on a published Essential price

Amazon PPC, DSP and Marketing Cloud automation. Essential is a monthly price for ad spend under $10,000. Self Service on the main pricing page adds a percent of ad spend that the page does not publish. Pricing: Essential $195/mo up to $10K ad spend; Self Service 495/mo + % of ad spend.

Visit BidX →

13. Advigator: best for sellers who want PPC automation with no fixed fee, priced only on the ad spend it manages

Amazon PPC automation that creates and manages its own campaigns and charges a graduated percent of that ad spend. The pricing page publishes no fixed monthly fee. Prices on that page are in euros. Pricing: No fixed fee; 5% on the first €30K of managed ad spend; 30-day trial.

Visit Advigator →

Descriptions summarize each vendor's positioning; pricing changes often, so confirm on the vendor site. Some links may be affiliate links (disclosure).

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