Best ppc & ads tools for Amazon sellers (2026)
Manage and automate Amazon Advertising. Each tool below suits a different kind of seller, so start with the quick picker.
Quick picker
| If you are… | Look at |
|---|---|
| Brands scaling ad spend | Perpetua |
| Growing brands | Teikametrics |
| Large brands and agencies | Pacvue |
| Hands-on PPC managers | Scale Insights |
| Helium 10 users | Adtomic (Helium 10) |
| Multi-channel brands | Quartile |
| Sellers who want PPC automation without a percent-of-spend fee | Sellozo |
| Sellers who want PPC automation on a flat fee instead of a percent of ad spend | Ad Badger |
| Sellers who want Sponsored Products automated under $5,000 a month in ad spend | M19 |
| Sellers who want bulk PPC templates and pay a percent of ad spend | PPC Entourage |
| Sellers who want automated bids and keywords on a published Smart price | AiHello |
| Sellers who want Amazon ads automated on a published Essential price | BidX |
| Sellers who want PPC automation with no fixed fee, priced only on the ad spend it manages | Advigator |
1. Perpetua: best for brands scaling ad spend
Goal-based automation for Amazon Sponsored ads. sellics.com now redirects to Perpetua.
Visit Perpetua →2. Teikametrics: best for growing brands
AI bidding and inventory-aware ad optimization.
Visit Teikametrics →3. Pacvue: best for large brands and agencies
Enterprise retail media and commerce platform.
Visit Pacvue →4. Scale Insights: best for hands-on PPC managers
Rule-based PPC automation with dayparting.
Visit Scale Insights →5. Adtomic (Helium 10): best for helium 10 users
PPC management inside Helium 10, shown on the current pricing page as Helium 10 Ads.
Visit Adtomic (Helium 10) →6. Quartile: best for multi-channel brands
AI-powered ad optimization across retail media.
Visit Quartile →7. Sellozo: best for sellers who want PPC automation without a percent-of-spend fee
Amazon PPC automation billed as a flat monthly fee per marketplace, not a percent of ad spend.
Visit Sellozo →8. Ad Badger: best for sellers who want PPC automation on a flat fee instead of a percent of ad spend
Amazon PPC software that updates bids, harvests keywords and cuts wasted search terms for a flat monthly fee based on ad spend.
Visit Ad Badger →9. M19: best for sellers who want Sponsored Products automated under $5,000 a month in ad spend
AI Amazon PPC automation. Autopilot is a flat monthly fee under a spend cap; Professional adds a percent of managed ad spend.
Visit M19 →10. PPC Entourage: best for sellers who want bulk PPC templates and pay a percent of ad spend
Amazon PPC automation from Carbon6. The published price is a percent of ad spend, not a flat monthly fee.
Visit PPC Entourage →11. AiHello: best for sellers who want automated bids and keywords on a published Smart price
Amazon PPC automation. The Smart plan is a monthly fee per marketplace plus a percent of ad spend. Repricing and budgeting are listed as separate per-SKU add-ons.
Visit AiHello →12. BidX: best for sellers who want Amazon ads automated on a published Essential price
Amazon PPC, DSP and Marketing Cloud automation. Essential is a monthly price for ad spend under $10,000. Self Service on the main pricing page adds a percent of ad spend that the page does not publish.
Visit BidX →13. Advigator: best for sellers who want PPC automation with no fixed fee, priced only on the ad spend it manages
Amazon PPC automation that creates and manages its own campaigns and charges a graduated percent of that ad spend. The pricing page publishes no fixed monthly fee. Prices on that page are in euros.
Visit Advigator →See the PPC & Ads category · Compare tools
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