Helium 10 review: features, pricing & alternatives (2026)

Large Amazon toolkit: Black Box research, Xray extension, keywords and more.

Best for: Sellers wanting one suite

Pricing: Free plan; paid from $129/mo ($99/mo yearly)

Verified pricing

Free plan (limited access, per the pricing FAQ). Platinum $129/mo billed monthly or $99/mo billed yearly. Diamond $359/mo billed monthly or $279/mo billed yearly. Enterprise $1,499/mo, and the card says starting price, billed annually. The feature table lists managed refund service as Included with a 15% fee on Platinum and Included with a 10% fee on Diamond. Helium 10 Ads is still in Diamond, plus a 2% management fee on PPC spend managed through it. Keyword tracker is an add-on starting at $19/mo on Platinum and Diamond. Market Tracker 360 starts at $650/mo on Diamond, and the Platinum cell for that row is not a price. MCP starts at $50/mo on Diamond and is not priced on Platinum. Elite sellers group, monthly expert training, and in-person workshops each start at $99/mo on Diamond. Yearly billing is labeled save up to 20%. The plan prices above are the same ones copied on 2026-10-27.

Pros

• A free plan exists (limited access, per the pricing FAQ)
• Yearly billing saves up to 20%
• Tiers are matched to yearly sales: Platinum $0–$100K, Diamond $100K–$10M, Enterprise $10M+

Cons

• Some features are paid add-ons, starting at $19/mo

Source: Helium 10 official page, checked 2026-10-30. Prices change, so confirm before buying.

Is Helium 10 worth it?

It depends on your business. Helium 10 is best for sellers wanting one suite. Verified pricing: Free plan (limited access, per the pricing FAQ). Platinum $129/mo billed monthly or $99/mo billed yearly. Diamond $359/mo billed monthly or $279/mo billed yearly. Enterprise $1,499/mo, and the card says starting price, billed annually. The feature table lists managed refund service as Included with a 15% fee on Platinum and Included with a 10% fee on Diamond. Helium 10 Ads is still in Diamond, plus a 2% management fee on PPC spend managed through it. Keyword tracker is an add-on starting at $19/mo on Platinum and Diamond. Market Tracker 360 starts at $650/mo on Diamond, and the Platinum cell for that row is not a price. MCP starts at $50/mo on Diamond and is not priced on Platinum. Elite sellers group, monthly expert training, and in-person workshops each start at $99/mo on Diamond. Yearly billing is labeled save up to 20%. The plan prices above are the same ones copied on 2026-10-27. (source checked 2026-10-30). Compare it with the alternatives below before committing, and use any free trial or free plan the vendor offers.