Is it cheaper to buy one tool instead of Helium 10?

Sometimes. Helium 10's paid plans still start at $129/mo billed monthly or $99/mo billed yearly, rechecked 2026-10-27. For keyword lookup, MerchantWords Silver is $35/mo for one country. Listing and inventory tools we checked also start below that suite price. SellerSprite starts at $39/mo, checked 2026-10-23, but that monthly Basic plan lists 0 product and 0 keyword trackers. For inventory, Veeqo's Inventory plan starts at $19/mo in the US for up to 300 orders, checked 2026-10-27, and the free Shipping plan does not include forecasting. For PPC, M19 Autopilot was $59/mo on 2026-10-23 for sellers under $5,000 a month in ad spend, and Scale Insights Scale 5 was $78/mo on 2026-10-21 for 5 automated ASINs. Both are below Helium 10. M19 Professional is $479/mo plus 3% of managed ad spend, and Teikametrics Essentials is $179/mo; both cost more than Helium 10's entry paid plan.

What does a free reimbursement audit actually cost?

The audit itself is free, but the recovery service is paid as a share of the money recovered. On 2026-10-26, GETIDA published pricing starting at 20% of recoveries, with the first $400 recovered at no charge. On 2026-10-28, sellerinvestigators.com was in scheduled maintenance. Carbon6's Seller Investigators page still published a 25% commission, charged only after you are paid. Refunds Manager, last checked 2026-10-26, still did not publish a percentage, and its site described vendor deductions rather than FBA seller reimbursements.

What do free trials include?

It varies and is stated on each tool above: for example BeeBrain's free start is 2 listings one time with no credit card, while Restock Pro and Inventory Lab offer 30-day trials before paid plans start.

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I only need one Helium 10 feature. What should I buy instead?

Updated on 2026-10-28. Each card shows the day that price was checked. Seller Investigators was rechecked on 2026-10-28, when its own site was in maintenance. Helium 10, MerchantWords, Veeqo, Restock Pro and Sellozo were checked on 2026-10-27. SellerApp was added on 2026-10-26. Other cards keep their earlier check dates. Prices exclude tax and promotions.

Helium 10 is a suite. Its paid plans start at $129/mo billed monthly, or $99/mo billed yearly (official pricing, checked 2026-10-27). If you only use one part of it, a single-purpose tool can cost less. Pick the job below. Where unbundling is not cheaper, we say so.

I only need keyword & product research

MerchantWords

Verified cost: Silver $35/mo for one country; Global $79/mo

Official pricing · Checked 2026-10-27

What “free” really means: this is keyword data from the Amazon autocomplete bar, not a product-research suite. The regional tier is named on the page and its dollar price was not in the text. The FAQ asks about a free trial and the answer was not in the text.

SellerApp

Verified cost: Freemium $0; Pro $99/mo

Official pricing · Checked 2026-10-26

What “free” really means: the $0 plan is forever, with no credit card, and the FAQ calls it limited access. Pro is $99/mo. Smart is $149/mo with $250 struck through, and the note says the discount is for the first 3 months. The page meta description still says plans start at $199.

Data Dive

Verified cost: From $39/mo

Official pricing · Checked 2026-10-19

SellerSprite

Verified cost: Basic $39/mo (0 product and 0 keyword trackers on that plan); annual Basic $390/yr includes trackers

Official pricing · Checked 2026-10-23

SmartScout

Verified cost: From $49/mo ($29/mo billed annually)

Official pricing · Checked 2026-10-19

AMZScout

Verified cost: AI Bundle $59.99/mo ($399.99 for 12 months)

Official pricing · Checked 2026-10-22

Unbundled vs the suite: MerchantWords Silver is $35/mo for one country, which is $94/mo less than Helium 10 at $129/mo billed monthly, if keyword lookup is the only job. SellerApp's free plan is $129/mo less than Helium 10 billed monthly, if the limited free feature list covers the research you do. Data Dive and SellerSprite both start at $39/mo, which is $90/mo less than Helium 10 at $129/mo billed monthly (or $99/mo billed yearly). SellerSprite's monthly Basic plan lists 0 product trackers and 0 keyword trackers; the annual Basic plan is $390/yr and includes them. Data Dive is the $39 plan to compare if keyword research has to be included. You give up the rest of the suite, so this only saves money if research is really all you use.

I only need listing optimization

BeeBrain

Verified cost: Growth $29/mo (10 listings/mo)

Official pricing · Checked 2026-10-22

What “free” really means: the free start is 2 listings, one time, with no credit card. After that you pay per plan; the pricing page says credits reset monthly and do not roll over. Growth and Business include a 7-day money-back.

Vendara

Verified cost: Pay per run: about $1.75–$3.50 per listing (35 credits; credit price varies by pack)

Official pricing · Checked 2026-10-19

What “free” really means: the catalog audit is free for up to 5,000 listings. Optimizing listings is not free: each run costs credits, and credits are sold in packs.

PickFu

Verified cost: Pay per survey, from $1 per response; sign-up is free

Official pricing · Checked 2026-10-22

What “free” really means: signing up is free, but polls are not. You pay per response. PickFu+ is $99/month with no survey discount, or from $999/year for a discount. A later answer on the same page says some surveys start at $15.

Unbundled vs the suite: BeeBrain Growth is $29/mo, $100/mo less than Helium 10 billed monthly. Vendara and PickFu are pay-per-use, so your cost depends on how many listings or polls you run; they are not monthly subscriptions.

I only need PPC / advertising

M19

Verified cost: Autopilot $59/mo, excluding VAT, under $5,000 a month in ad spend; 30-day free trial

Official pricing · Checked 2026-10-23

What “free” really means: the trial is 30 days, no credit card, and the FAQ says it does not auto-charge. Professional is $479/mo plus 3% of managed ad spend, which is a different plan.

Scale Insights

Verified cost: Scale 5 $78/mo ($748/yr for 5 automated ASINs); 30-day free trial

Official pricing · Checked 2026-10-21

What “free” really means: the trial is 30 days and no credit card is required. After that, Scale 5 is $78/mo for 5 automated ASINs. Scale 100 is $688/mo. Yearly billing is labeled 20% off.

Teikametrics

Verified cost: Essentials $179/mo ($149/mo billed annually)

Official pricing · Checked 2026-10-21

Sellozo

Verified cost: $250/mo for the first marketplace, plus $50 for each additional one; 30-day free trial

Official pricing · Checked 2026-10-27

What “free” really means: the trial is 30 days. After it ends the flat fee is $250/mo for one marketplace, plus $50/mo for each additional marketplace. It is not a percentage of ad spend.

PPC Entourage

Verified cost: 2.9% of ad spend; no monthly dollar price on the page

Official pricing · Checked 2026-10-26

What “free” really means: a button says Start free trial, and the page does not say how many days. A banner offers 25% off for one year and says the promo ends soon, without an end date.

Unbundled vs the suite: M19 Autopilot is $59/mo, which is $70/mo less than Helium 10 at $129/mo billed monthly and $40/mo less than Helium 10 at $99/mo billed yearly. It is only the flat plan, and only under $5,000 a month in ad spend. M19 Professional is $479/mo plus 3% of managed ad spend, which costs more than the suite. PPC Entourage is 2.9% of ad spend with no monthly dollar price on its page, checked 2026-10-26, so it is not a flat substitute for the suite. Scale Insights Scale 5 is $78/mo and automates 5 ASINs. Teikametrics Essentials is $179/mo, which is more than the suite. Sellozo is $250/mo for the first marketplace and $50/mo for each additional one, rechecked 2026-10-27. Helium 10's own ads product is included in Diamond ($359/mo or $279/mo yearly) plus 2% of managed ad spend, rechecked 2026-10-27.

I only need reimbursements / refunds

GETIDA

Verified cost: Free to join; from 20% of recoveries; first $400 recovered at no charge

Official pricing · Checked 2026-10-26

What “free” really means: joining is free and there is no monthly subscription, but the service is not free: you pay a performance fee starting at 20% of what they recover. The page also waives that fee on the first $400 recovered.

Seller Investigators

Verified cost: Free audit; 25% commission after you are paid

Official pricing · Checked 2026-10-28

What “free” really means: the audit is free. The fee is 25% of what you are paid, and it is charged only after you are paid. On 2026-10-28 sellerinvestigators.com returned a scheduled-maintenance page, so this 25% was read on the Carbon6 product page.

Refunds Manager

Verified cost: No upfront cost; fee not published

Official pricing · Checked 2026-10-26

What “free” really means: the page says you pay only when money comes back, and it does not publish the percentage. On 2026-10-26 the site describes Amazon Vendor Central and Walmart deductions, not FBA seller reimbursements.

Unbundled vs the suite: there is no monthly bill to compare with $129/mo: you pay a share of money recovered. That can cost more or less than a subscription depending on how much Amazon owes you.

I only need inventory / operations

Veeqo

Verified cost: Shipping free; Inventory from $19/mo in the US, up to 300 orders

Official pricing · Checked 2026-10-27

What “free” really means: the Shipping plan is free and does not include forecasting. The Inventory plan starts at $19/mo for up to 300 US orders and includes demand forecasting. FBA orders are excluded from the bill. A button says Start free trial and does not say how many days.

Restock Pro

Verified cost: From $49/mo; free 30-day trial

Official pricing · Checked 2026-10-27

What “free” really means: the trial is free for 30 days and no credit card is required to start. The page shows $49/mo. Other order-volume tiers do not list a dollar price. Annual billing is twelve months for the cost of ten.

Inventory Lab

Verified cost: $69/mo ($58/mo billed annually); 30-day free trial

Official pricing · Checked 2026-10-19

What “free” really means: the free trial runs 30 days, then the paid plan starts at $69/mo billed monthly.

Unbundled vs the suite: Veeqo Inventory at $19/mo, for up to 300 US orders, is $110/mo less than Helium 10 billed monthly, if forecasting is the job. The free Shipping plan does not include that forecast. Restock Pro at $49/mo is $80/mo less than Helium 10 billed monthly. Inventory Lab at $69/mo is $60/mo less and also covers listing and profit tracking for resellers. Its restock forecast is a $25/mo add-on, last checked 2026-10-21.

Compare these tools

Research: Data Dive vs MerchantWords · MerchantWords · Helium 10 vs SellerApp · Helium 10 vs SellerSprite · AMZScout vs SellerSprite · Helium 10 vs SmartScout · Data Dive
Listings: BeeBrain vs Vendara · BeeBrain vs PickFu · Data Dive vs PickFu
PPC: M19 vs PPC Entourage · M19 vs Scale Insights · Scale Insights vs Teikametrics · PPC tools with a flat fee · PPC tools under $300/mo
Reimbursements: GETIDA vs Seller Investigators · GETIDA vs Refunds Manager · Refunds Manager vs Seller Investigators
Inventory: Restock Pro vs Veeqo · Inventory Lab vs Restock Pro · inventory forecasting tools

Helium 10 itself: pricing, features and alternatives.

This page compares starting prices only, not feature depth. Check limits (listings, orders, marketplaces) on the official page before switching, and see the pricing index or the cheapest Helium 10 alternatives.

I only need one Helium 10 feature. What should I buy instead?

I only need keyword & product research

I only need listing optimization

I only need PPC / advertising

I only need reimbursements / refunds

I only need inventory / operations

Compare these tools

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